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Zelis Forum 25

Anchor 1

Forum 25 was their capstone global event that included sharing corporate strategy, insights, and new products. 

My role included end-to-end project management, comprehensive deck design, iteration, project management and client reviews. I managed client feedback and presented complex concepts to the C-suite and sales executives. Delivered final files including embedded motion graphics and media in the presentation for onsite execution.

Case Study

The challenge of the project was to take unorganized, complex business concepts and translate it into a full visual presentation. The requirement was to maintain brand standards while implementing a simplified design language and motion design to simplify complex business ideas to the audience. 

Slide from Client

Presidents Session Graphics Heather Cox I&E Wilson Dow.003.jpeg

Design Solution

25099_Forum 25_Day2_Presidents_FINAL.018 Large.jpeg

© 2026 Abbey Leffler. All rights reserved.

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